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The AI policy: what is welcome, and what is refused

What Run welcomes from AI music, from assisted production to fully generated tracks, what it refuses outright, and the disclosure rule that separates the two.

4 min read Updated

On this page
  1. What is welcome
  2. The rule: disclose it accurately
  3. What is refused
  4. Under-disclosure and mis-disclosure
  5. If your track uses a real voice with permission
  6. Where your answers go

AI-assisted and fully AI-generated music are welcome on every plan. Disclose AI use accurately in the artwork, recording and songwriting, and credit at least one person whose contribution is not fully AI.

The same rights and content rules apply to every release. AI disclosure does not make impersonation, unlicensed material or stream manipulation acceptable. The refusal list below sets out those boundaries.

What is welcome

  • AI-assisted composition and songwriting. Prompting, drafting, rewriting, arranging.
  • AI production tools on your own work. Mixing, mastering, stem separation, noise removal, restoration, synth and sound design.
  • AI elements combined with human performance. A generated bed under your own vocal, a generated instrument in an otherwise played arrangement.
  • Original synthetic voices. A voice that is not built to sound like a specific real person is yours to release.
  • Original AI artwork. The cover follows the same artwork rules as any other. See artwork requirements.
  • Fully AI-generated recordings and compositions, disclosed as such, with a human credited on the track.

The rule: disclose it accurately

Three questions travel with every release: one about the artwork, and one each about the recording and the composition on every track. Each uses the same four-step scale, from no AI to fully AI. Every credited person also carries their own answer about their own contribution.

AI disclosure does not change the price, delivery priority or store list. Use AI disclosure, explained to choose the right level for each part of the work and find the controls in the release form.

What is refused

None of these have a disclosure that makes them acceptable.

  • AI voices imitating a real artist. Passing your record off as someone else’s performance is impersonation, whatever tool made it.
  • Deepfake and cloned vocals of an identifiable person. Same reason, and it is the complaint stores and rights holders act on hardest.
  • Soundalikes intended to pass as someone. A recording made so a listener, a playlist or an algorithm mistakes it for another artist’s work.
  • Any use of an identifiable person’s voice, name or likeness without their explicit written consent and a signed agreement. Consent is a document, not an assumption.
  • Mass-produced material made to inflate streams. Bulk near-identical tracks, functional filler and catalogs generated to farm plays take money out of a pool every other artist is paid from.
  • Output that reproduces copyrighted material. A model trained to reproduce a specific protected work, and any output that does so, is the same infringement it would be by hand.

Under-disclosure and mis-disclosure

Declaring less AI than is really in the work is a breach of the agreement you accept, and it gets the release held rather than shipped. Some of it is caught automatically:

  • A track where every credited person is marked fully AI does not submit. Someone chose the prompt and decided it was finished.
  • A credit marked as AI-involved while both of that track’s disclosures say none is flagged for a person to read.
  • Titles in the “AI cover” or “AI voice” format fail outright: that is the marketing format of voice-clone releases. The vaguer “AI version” and “AI remix” wording is flagged for a reviewer instead.
  • “In the style of” in a title fails, with or without AI, because it reads as a soundalike.
  • A track disclosing AI-generated audio with no voice or likeness consent document attached goes to a reviewer. There is no field anywhere that says “this is a real person’s voice”, so a person checks rather than software guessing.

A flag is not a refusal. It goes to the person reviewing your release with everything else the checks found. See what our review checks.

If your track uses a real voice with permission

Send the written consent in a support request linked to the release, and name the track it covers. The release form has upload rows for cover, public-domain and sample clearances, but no dedicated voice-consent row. Covers, remixes and samples explains both routes.

Where your answers go

Your disclosures are delivered with the release. Each store then applies its own AI policy to them, and those policies are still moving: stores have been publishing, revising and enforcing AI rules of their own, and we track what they publish and keep these rules in step with it. Passing our checks is never a promise that a store will accept a release or keep it up.

Two consequences to check before submitting:

  • Content ID: a track whose recording is Fully AI is ineligible. See stores and Content ID.
  • Corrections after delivery: changing a disclosure requires Support and a fresh review, which can affect store availability while it runs.

Tell us anyway if an answer was wrong. An honest correction is always better than a wrong disclosure sitting on a live release.

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